HOW THE INTERNET HELPS NEW SMALL BUSINESSES

Women owners of businesses have nicknamed the Internet the great Equalizer, borrowing the title from the television show of the same name. The Internet has emerged as the vehicle that has the power to end the "glass ceiling" that limits the success of women and minorities. This is the technology that can expand opportunities that were previously restricted. Online users do not know and most don't care what the business owner looks like as long as the user receives high quality products and service at reasonable prices. In other words, the consumer is judging the "business" on the characteristics that should be used to make judgments: professionalism, concern for customer, quality products or services and reasonable prices. That all adds up to small business owners being evaluated without prejudice
(Bayne, 1998).
Anyone who is starting a new small business would be limiting their own probability of success if they did not exploit the advantages the Internet offers. The Internet allows the small business owner to conduct business anywhere in the world no matter where it is actually located. This technology truly creates a global m...