Research Papers On Singapore Airlines PESTEL Analysis
YOU SEARCHED :
Singapore Airlines PESTEL Analysis
This 4 page paper looks at Singapore Airlines looking first at the strengths and the weaknesses of the airline and then with a concise analysis using a PESTEL framework. The bibliography cites 7 sources.
This 6 page paper looks at the potential for Singapore Airlines to use a celebrity endorsement as part of their marketing. The use of British actor and presenter Stephen Fry is suggested as a suitable advocate. The way that celebrities should be chosen and benefits of endorsement are discussed along with the reasons Stephen Fry would be a good choice for Singapore Airlines. The bibliography cites 12 sources.
This 10 page paper undertakes an environmental analysis of the US passenger airline industry using Porters 5 Forces framework and a PEST analysis. The paper looks at the issues from the perspective of Southwest Airlines but factors identified and discussed apply to the entire passenger airline industry in the US. The bibliography cites 8 sources.
This 7 page paper outlines Porters Five Forces model and applies it to Singapore Airlines. The paper looks at the current position of the industry and the airline, then considering which strategies that can be adopted to protect or better Singapore Airlines position. The bibliography cites 8 sources.
This 19 page paper looks at three airlines--Singapore International Airlines, Malaysia Airlines and Garuda Indonesian Airlines--and compares and contrasts them. Also discussed are policy issues in the region that affect the industry. Specific marketing techniques are evaluated in respect to each airline. Why some of the airlines are more successful are explored in terms of policy issues and marketing. An addendum provides a discussion on how the paper was completed. Bibliography lists 10 sources.
This 5 page paper looks at a global service company; Singapore Airlines, identifies the type of service offered and then discusses the marketing mix, with particular attention paid to the way the marketing mix is seen in Singapore, Australia, the United States and United Kingdom. The four P's of the marketing mix; product, placement, price and promotion are all discussed. The bibliography cites 3 sources.
An 8 page paper discussing alternatives available to Singapore International Airlines to make the airline even more attractive to business travelers. This airline is an old one and the acknowledged leader among international airlines. It caters to business travelers and seeks to make meaningful changes that can enhance its competitive advantage. The paper presents several alternatives and then chooses one as the recommended alternative. No sources listed.
A 10 page paper that investigates and analyses the United Overseas Bank Group, with headquarters in Singapore. A general introduction to this banking group is provided first, including its subsidiaries, size, profit and recent acquisitions. This is followed by analytic discussions, a SWOT, Porter's Five Force model analysis and value chain analysis. Bibliography lists 12 sources.
This 8 page paper examines Delta Airlines, looking at their resources, core competences, their position in the environment using a PESTEL analysis and looks at the strategy of the company. The bibliography cites 9 sources.
This 5 page paper is a list of sources which may be used to help with an analysis of Southwest Airlines with a short summery of why each source may be useful. There are two sources identified for each of the elements of Porters Fives Forces analysis and for each of the dimensions of a PEST analysis. The paper cites 18 sources.