Research Paper On Advertising And Consumerism

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Mass Advertising and Consumerism

    In ten pages this paper discusses mass advertising and its impact upon consumerism. Seven sources are cited in the bibliography.

  • Ogilvy on Advertising by David Ogilvy

    In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly 50 years of experience in the advertising profession is analyzed. There are no other sources listed.

  • Individual Autonomy and Advertising

    In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richard L. Lippke in 'Advertising and Social Autonomy' and that while manipulation may not occur choices are often either restrained or overpowered through the power of advertising. There is one source cited in the bibliography.

  • Does Clever Advertising Entice Consumers?

    This 3 page paper discusses whether or not advertising actually causes people to buy things they don’t need or want. It also explores the way in which advertising affects people’s lives, favorite/least favorite ads, most effective approach, and products advertised. Bibliography lists 2 sources.

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