Research Paper On Competitor Analysis
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Cinnabon; Competitive Analysis
This 8 page paper examines Cinnabon and performs a strategic external analysis of the company in the wider environment. Using Porters Five Forces model as a framework to look at factors such as market attractiveness, major trends, value delivery systems as well as a customer and competitor analysis. The bibliography cites 9 sources.
Business Plan to Open a Chain of Fruit Juice Cafes
This 14 page paper presents a business plan for the start-up of a new (fictitious) business selling fruit juices, fruit juice cocktails and smoothies. The plan proposes the opening of a chain of outlets with expansion using a franchise model from year three onwards. The plan includes information under growth and financial objectives, legal structure and ownership, finance, organisational structure, stockholders, marketing plan including customer and competitor analysis. The bibliography cites 5 sources.
McDonald's in China; SWOT, PEST and Porters Five Forces Analysis
This 8 page paper examines McDonald's in China. The paper presents a SWOT analysis examining the strengths, weaknesses opportunities and threats; a PEST analysis looking at the political, economic, social and technological influences; and finally a Porter's Five Forces analysis discussing the current competitors, the threat of new entrants, the power over buyers and suppliers and the power substitutes. The bibliography cites 16 sources.