Research Paper On Consumer Behaviour In India
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Consumer behaviour, coffee and culture.
This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at the history of coffee and its cultural implications. This fifteen page paper has eight sources listed in the bibliography.
Consumer Behaviour and Marketing a Hotel
This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.
Social Networks and Tourism
In a paper of five pages, the author reflects on word of mouth and e-word of mouth (eWOM) as they influence consumer behaviors. The current literature reflects the importance of social networking and eWOM as major sources of communication with the tourism consumer base. User-driven content can influence opinions and drive consumer behaviors, but both positive and negative messages can occur in the same forum. Subsequently, companies must recognize the impacts of the varied messages that may appear in user-driven social media, as well as the way it can influence different consumers. The research provides an interesting perspective on the challenges and application of eWOM. Bibliography lists 5 sources.
Consumer Profile of Pepsi Cola
In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of consumer purchasing decision making, U.S. economy impact of a consumer profile, and the future and global implications of a marketing consumer profile. Ten sources are cited in the bibliography.
This 5 page paper looks at the trade that takes place between India and Asia, considering the trade levels, the increase and influences in trade such as reduction in trade tariffs and considers why India may be an attractive export destination for Australian goods and looks at potential barriers. The last part of the paper considers the viability of exporting beef from Australia to India. The bibliography cites 7 sources.