Research Paper On Consumer Perception Towards Green Marketing
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Consumer Profile of Pepsi Cola
In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of consumer purchasing decision making, U.S. economy impact of a consumer profile, and the future and global implications of a marketing consumer profile. Ten sources are cited in the bibliography.
Buying Green - Studies in Consumer Behavior
This 7 page paper compares three articles on the growing trend of consumers to buy green, focusing on the methods used to increase consumer awareness of environmental problems; differences between environmental groups; and how consumer awareness of those differences influences buying decisions. THere are 3 sources listed in the bibliography.
The Marketing Information System
A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.
A Proposal to Examine How The Effectiveness of Advertising May be Improved
Advertising is undertaken to attract consumers and support sales. The research proposed has the aim of assesses the way that advertisements may have a direct impact on consumers and what factors may influence the consumers perception of an advertisement. The document is a fulfill research proposal including justification, research questions, literature review and methodology. Twelve sources are cited in this twelve page paper.