Research Paper On Employer Branding

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Global Branding And Global Brands

    An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.

  • Branding

    This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.

  • The Use of Psychology in the Development and Use of Brands

    The writer looks at how and why it is important for marketers to understand consumer psychology when they choose why and how to brand products or services. The paper includes a definition of brands and branding, and consideration of the way tht consumers may relate to products and/or brands. The paper ends with a case study of psychological branding. Eighteen sources are cited in the bibliography of this fifteen page paper.

  • Examining the Brand Equity for Coke

    The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though the different characteristics of the brand and the product. Ten sources are cited in the bibliography of this six page paper.

  • MacIntosh Branding

    The writer describes branding in detail, paying special attention to the MacIntosh (Mac) brand, which is an example of passionate branding, which is also explained. The writer argues that part of the extreme loyalty of Mac users may be due to its passionate branding. The paper is fourteen pages long and there are nine sources listed in the bibliography.

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