Research Paper On Healthcare Marketing

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • A Facebook Group for Students - The Marketing Strategy

    The writer presents an assessment of the target market and a proposal for a strategy to market a Facebook group with the aim of helping marketing and business students. The paper begins with an in-depth assessment of the profile and motivation of the target market and then looks at the way marketing may take place, including the use of word of mouth to create cost effective marketing. Nineteen sources are cited in the bibliography of this nineteen page paper.

  • Developing a Marketing Plan for Viagra

    The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and approach to marketing as well as a PEST and SWOT analysis are used to assess the position of the brand. The general marketing strategy is then considered ands used as the basis for a proposed new marketing campaign. Eleven sources are cited in the bibliography of this twelve page paper.

  • EXAMPLE OF A MARKETING PLAN: SANDILE SECURITY SERVICES

    Provides a marketing plan/overview for Sandile Security Services. Included are discussions about marketing differentiation, segmentation, commoditization and the 4 Ps of marketing. There are 9 sources in the bibliography of this 5-page paper.

  • Comparing Healthcare in Zambia with Healthcare in United States

    The paper starts by considering the universal healthcare system available in Zambia, discussing the way in which the services provided, as well as the benefits and problems with the healthcare system. The paper then compares assistant United States, which includes a discussion on aspects such as costs and financing, basic healthcare philosophies, access and healthcare outcomes. 11 sources are cited in the bibliography this 14 page paper.

  • Healthcare Administration Leadership

    A 3 page essay that justifies pursuing a doctorate degree in healthcare administration. Doctorate education in healthcare administration is formulated to aid in the creation of highly motivated, advanced healthcare leaders, who can effectively address the challenges of today's healthcare system, as well as shape effective public policy for the needs of the future (Doctor in HA). The challenges facing the U.S. healthcare system, as well as the healthcare systems in all Western, industrialized societies, are formidable. Effective leadership in healthcare administration is a crucial factor in meeting these challenges. Bibliography lists 2 sources.

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