Research Paper On Impact Of Advertising On Consumer Behaviour
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A Proposal to Examine How The Effectiveness of Advertising May be Improved
Advertising is undertaken to attract consumers and support sales. The research proposed has the aim of assesses the way that advertisements may have a direct impact on consumers and what factors may influence the consumers perception of an advertisement. The document is a fulfill research proposal including justification, research questions, literature review and methodology. Twelve sources are cited in this twelve page paper.
Spending and Advertising Microeconomics' Consideration
In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer decisions are made, ROI on advertising, and spending ratio graphs are included. Eight sources are cited in the bibliography.
Consumer Profile of Pepsi Cola
In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of consumer purchasing decision making, U.S. economy impact of a consumer profile, and the future and global implications of a marketing consumer profile. Ten sources are cited in the bibliography.
Consumer Behaviour and Marketing a Hotel
This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.