Research Paper On Marketing Ethics
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Marketing and Ethics
In eight pages this paper considers marketing, the role of ethics, marketing research, advertisements, pricing, the American Marketing Association's Code of Ethics, and other pertinent topics. Five sources are cited in the bibliography.
A Facebook Group for Students - The Marketing Strategy
The writer presents an assessment of the target market and a proposal for a strategy to market a Facebook group with the aim of helping marketing and business students. The paper begins with an in-depth assessment of the profile and motivation of the target market and then looks at the way marketing may take place, including the use of word of mouth to create cost effective marketing. Nineteen sources are cited in the bibliography of this nineteen page paper.
Business Ethics and Policy
10 pages, 7 sources. This paper is an example of a proposal that would be created to determine a policy for business ethics. This paper outlines a proposal provided to an ethics committee of a board of directors for a company and discusses elements like the company ethics policy and ethics codes, as well as the way in which this policy relates to existing theories and research on business ethics. This paper is general and can be used to help define how company policy on ethics can be developed.