Research Paper On Marketing Mix
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.
Wal-Mart - How the Marketing Mix Satisfies the Target Market
This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart could develop future strategies that would appeal to the target market and enhance revenues. The bibliography cites 9 sources.
Is the Marketing Mix Outdated?
The marketing mix, also known as the 4 P’s is taught in many schools and used by many marketers, but with increased complexity in the marketing environment is the has the model become outdated? The writer examines the marketing mix, including the way it has developed and the way it may be applied in the modern world before reaching a conclusion. Fifteen sources are cited in this sixteen page paper.
Marketing in Different Scenarios
Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in which it takes place. The paper is written in three parts, the first part looks at the differences in marketing to different segments of the market, the second look at the differences in marketing goods and services, the final part looks at the differences that may be present when marketing in an international environment. Seven sources are cited in this eight page paper.