Research Paper On Mentos And Diet Coke
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Marketing Strategy Diet Coke in Great Britain
The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, placement and promotion of the good and the way it is deigned to appeal to the target market. Three sources are cited in the bibliography of this three page paper.
New Coke: Marketing Flop
4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is wholly unidentifiable. The Coca-Cola company crossed over this line when they introduced the ill-fated New Coke in response to Pepsi's many offshoot products. The extent to which consumers shunned New Coke is both grand and far-reaching; that the manufacturer was compelled to bring back original Coke a mere seventy-nine days after New Coke's release (McGregor et al, 2006) speaks to a marketing faux pas that should have been realized long before New Coke ever progressed beyond the proverbial drawing board. Bibliography lists 4 sources.
Diet Coke Marketing Plan
In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing market plan along with time line, plan analysis, marketing, SWOT, and environmental analyses discussed. Two sources are cited in the bibliography.
A 3 page overview of dieting, in which the writer argues, based on scientific research, that diet do not work and that rather than go on extreme weight reduction diets, individuals should eat frequent small healthy meals and exercise. Bibliography lists 4 sources.