Research Paper On Nokia Company
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Nokia in China
This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been in the Chinese mobile or cellular telephone market. The paper is starts with an introduction which includes the aims of the research to identify the current position of Nokia in China and assess its’ level of success. The paper then undertakes an in-depth literature review looking at Nokia, its’ history and general developments and marketing strategies that have impacted on the way positioning has been developed. The literature review then considers China, the social economic and political influences and the way Nokia have developed operations in China and created their current marketing position. The paper then presents simulated primary research to assess the perception of the Nokia brand by consumers. This section includes the methodology and the presentation of the questionnaire and the results. The paper ends with a conclusion bringing together the primary research and the findings of the literature review. The bibliography cites 60 sources.
The Marketing of Nokia and Sony Ericsson in the United Arab Emirates
This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.
Nokia Corporation Analysis
In a paper consisting of sixteen pags Nokia is briefly introduced and then a discussion of the company's growth from an historical perspective is presented followed by the challenges the corporation has faced, its response and the business strategies compared with Motorola are examined along with a market share data consideration. Fifteen sources are cited in the bibliography.