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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 14 page paper presents a business plan for the start-up of a new (fictitious) business selling fruit juices, fruit juice cocktails and smoothies. The plan proposes the opening of a chain of outlets with expansion using a franchise model from year three onwards. The plan includes information under growth and financial objectives, legal structure and ownership, finance, organisational structure, stockholders, marketing plan including customer and competitor analysis. The bibliography cites 5 sources.
In six pages Victors and Vanquished by Stuart Schwartz is used to assess the historical validity of Tariq Ali's Shadows of the Pomegranate Tree. Two sources are cited in the bibliography.
A new drink has been launched in Australia and New Zealand. LOL is a carbonated fruit juice drink which is competing head to head with major carbonated brands. The position and achievements of the brand are examined using a SWOT analysis. Nine sources are cited in the bibliography of this six page paper.
A 3 page paper based on "Joint Juice," Harvard case 9-803-146. The paper answers two general questions about decisions facing the company as it contemplated entering into agreements with Albertson's and Safeway, America's second- and third-largest grocery chains. Bibliography lists 1 source.
In five pages this paper examines various marketing approaches to high nonalcoholic wine juices by a winery in the Pacific Northwest. Five sources are cited in the bibliography.