Research Paper On Retail Stores
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Apple Stores Big Success
Due to the negative experiences they had had, Apple decided not to allow any store to carry their products until 2001 when the company opened the Apple Store. This paper provides an overview and SWOT analysis of Apple, Inc. and also discusses why their retail stores are so successful. There are thirteen sources used in this fifteen page paper.
The Growth of Online Shopping
Online shopping continues to grow on a global scale. Statistical data for the most recent holiday season are reported, including some of the demographics of shoppers. The writer comments on the strengths and weaknesses of e-commerce as compared to traditional retail stores. Data are also provided for India. There are six sources listed in the bibliography of this three page paper.
Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.