A Case Study of The Frigidaire Company

Number of Pages 6

This paper provides a case study conducted by the student regarding Frigidaire's front-loading washing machine. The author examines reasons why such an innovative product failed to meet market projections by using the Four P's marketing technique. This six page paper has one source listed in the bibliography.

File: MM12_PGfrig.rtf

Send me this paper »

« Back to Topic Listings

Copyright © 1994-2019 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.