A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

Number of Pages 6

A new drink has been launched in Australia and New Zealand. LOL is a carbonated fruit juice drink which is competing head to head with major carbonated brands. The position and achievements of the brand are examined using a SWOT analysis. Nine sources are cited in the bibliography of this six page paper.

File: TS65_TEgoldenLOL.doc

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