Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

Number of Pages 4

This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during the Olympics and the 'heritage' campaign considering how and why they were undertaken and assessing the results of the marketing actions. The bibliography cites 10 sources.


File: TS14_TEadidasolym.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2019 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.