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Number of Pages 18
This 18 page paper examined Adidas after it has made the acquisition of Reebok and considers whether or not the company will be able to compete efficiently with Nike. The paper looks at the company background, and its current strategy as well as performing a SWOT analysis and looking at the company using Porters Five Forces model. The value chain is also considered and the results are used to determine whether or not Adidas will be able to compete with Nike for the market leader position. The bibliography cites 11 sources.
File: TS14_TEstAdidas.rtf
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