Analysis of Starbucks

Number of Pages 5

This 5 page paper examines Starbucks, the paper starts with a general overview of the form and its performance and then looks at the marketing mix and uses a SWOT analysis to examine the position of the firm. Two of the main competitors; McDonalds and Nestle, are considered briefly. The bibliography cites 4 sources.


File: TS14_TESBmmswot.rtf


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