Are the Mission and Value Statements of Southwest Airlines Effective?

Number of Pages 4

The writer looks at the mission statement of Southwest and some of the statements made relating to values. The statements are considered in the context of optimal content and compared with generally accepted principles that apply to these statements. The paper also makes some suggestion for potential improvements. Four sources are cited in the bibliography of this four page paper.


File: TS65_TEsouthmis.doc


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