I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 24
In order to develop an international brand strategy Sony need to consider the way they compete and their operations and how they can leverage these most effective in the international market. To assess this the writer examines relevant marketing theory concerning branding strategy and practices and looks at the approaches adopted by other firms before designing a branding strategy to be used by Sony. Seventeen sources are cited in this twenty-four page paper.
File: TS14_TEsonymark.rtf
Send me this paper »
« Back to Topic Listings