British Airways

Number of Pages 5

When recession hit both the British and international economies at the end of the 1970s, British Airways ran into heavy losses. This 5 page paper looks at the way that the government and the management of the firm responded, how the strategies changed and were eventually aligned to market needs and the results of those strategies. The bibliography cites 3 sources.


File: TS14_TEBA1970.rtf


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