Change at Sony

Number of Pages 14

This 14 page paper examines the way that Sony approached and managed change in the 1990s. Facing a changed environment and falling sales Sony had to undertake a radical change; changing form a group organization and restructuring into a division organization. The paper outlined the background of Sony, it structure before the change in the way in which it was operating. The paper then considers the influences on change in the way that the change was undertaken, compares the change management to change theory and considers whether or not the change successful. The bibliography cites 8 sources.


File: TS14_TEsonych.rtf


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