China as a Destination for Expansion of a Cosmetics Firm

Number of Pages 21

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, including the macro environment factors and general culture as well as the specific market are all discussed before marketing plan is proposed. Fourteen sources are cited in the bibliography of this twenty-one page paper.


File: TS14_TEmarchos.doc


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