Determining Market Entry Strategies

Number of Pages 20

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential market entry methods. The writer assesses the different market entry methods that may be used by an Australian firm wishing to sell mangoes to Japan. The practical issues of organization structure and control are then addressed. Twenty-five sources are cited in the bibliography of this twenty page paper.


File: TS14_TEentjap.rtf


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