Developing a New Marketing Strategy for Popchips

Number of Pages 29

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well established firms. The paper is a report assessing the position of Popchips, examining their current strategies and developing a new marketing strategy which will help them increase both market share and sales. Eighteen sources are cited in the bibliography of this twenty-nine page paper.


File: TS65_TEpopchips.doc


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