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Number of Pages 10
The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at theme park visitors, is outlined and the primary and secondary target markets are determined. The writer also presents a SWOT analysis of the product. The paper is written as a basis on which later papers may build. Five sources are cited in the bibliography of this ten page paper.
File: TS65_TEDisplan.doc
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