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Number of Pages 9
A 9 page paper. H&M is a retail apparel company from Sweden. The essay begins with a brief history of the company, its current size and operational strategies, and a description of what the company does, with an emphasis on innovation. The writer discusses H&M's chief competitor who recently moved ahead of H&M and what the company is doing in response. Drucker's sources of innovation, Porter's generic strategies and Ansoff's Matrix are all mentioned in terms of H&M's strategies. 1 Table is included. Bibliography lists 12 sources.
File: MM12_PGhandm.rtf
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