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Number of Pages 17
This 17 page paper examines Hershey from a strategic point of view; the paper presents a mission audit, looks at the firm using Porters Five Forces model, performs a SWOT analysis and then uses a range of strategic planning tools to look at the firm and the strategies is should adopt, including an IE Matrix, a Grand Strategy Matrix and a QSPM, the paper ends by looking at the firms profitability and the earnings per share. The bibliography cites 5 sources.
File: TS14_TEhershey.rtf
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