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Number of Pages 3
This 3 page paper looks at the company that sells HipGrips and answers three questions set by the student. The first looks at whether it is surprising the products have been successful and why, the second at three lessons that can be learned and transferred to other business start up and the last considers the advantages and disadvantages of the decision to licence the product. The bibliography cites 2 sources.
File: TS14_TEhipgrips.rtf
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