How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal

Number of Pages 12

This 12 page paper presents a research proposal to assess how the UK supermarket chain achieved and has maintained its’ dominant position held since 1995 when it surpassed Sainsbury. The proposal included background on the supermarket industry in the UK, the background and performance of Tesco and an outline for secondary and primary research. The bibliography cites 7 sources.


File: TS14_TEtesdom.rtf


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