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Number of Pages 11
The writer looks at Samsung and considers the company from a number of different perspectives to explain the way in which it does, and may compete with in the UK mobile phone market. The company is examined using a number of models including the market based view (MBV), incorporating a Porter's five forces analysis, a resource based view (RBV) as well as a PEST analysis looking at the political, economic, social and technological influences, and finally a SWOT analysis considering the strengths, weaknesses opportunities and threats that the company faces. Ten sources are cited in this eleven page paper
File: TS14_TEsamsungmob.rtf
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