How To Successfully Franchise in East Asia

Number of Pages 20

In moving to a global franchise model, American companies face a number of critical factors. This paper looks at Marriott Hotels, UPS, McDonalds and Starbuck, and what factors are necessary for successful franchising in the East Asian market. This paper has twenty pages and fifteen sources are listed in the bibliography.


File: TS14_TEAsiafranch.rtf


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