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Number of Pages 63
The writer presents a dissertation style paper examining the potential for CRM to be improved and increase its potential success if it is to be integrated with a CCBM approach. The paper gives an introduction including aims and objectives and justification, an in-depth literature review looking at CRM and CCBM and then assesses research results provided by the student. Eighty sources are cited in the bibliography of this sixty three page paper.
File: TS14_TEcrmccbm.doc
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