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Number of Pages 18
This paper is written in two parts. The first part examines the importance information, with the information search and the way this processed, as well as to the experience and experiential paradigm the way of marketing may take place. The second section examines the way in which a consumer may make a purchasing decision, using the example of a customer going into a large department store, looking at the influences on the way that the purchase decision is made and the steps to the purchase decision. Sixteen sources are cited in the bibliography of this eighteen page paper.
File: TS14_TEpurinfoex.doc
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