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Number of Pages 13
This 13 page paper discusses 7 marketing issues and then presents a brief marketing plan. The seven subjects discussed are whether or not brand extensions are a good idea; if TV advertising has lost is power, if marketing is an art or a science, whether or not mass marketing is dead, if a mission statement is essential for marketing purposes, if marketing to businesses if different from marketing to consumers and brands have a finite life. The brief marketing plan is an outline and financial forecast for opening two juice bars. The bibliography cites 2 sources.
File: TS14_TEmardebate.rtf
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