Marketing Difficulties Faced by Abercrombie & Fitch

Number of Pages 4

This paper poses four questions relating to Abercrombie & Fitch's difficulty in reaching its narrow target market. The author uses the 2003 Wall Street Journal article, 'Maybe Sex Doesn't Sell...' as the basis for the questions. This four page paper has five sources listed in the bibliography.


File: CC6_KSmktgEmotBrnd.rtf


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