Marketing Issues for Stores Competing with Discount Stores

Number of Pages 8

Companies in just about all industries are facing stiff competition from similar stores that offer items at a much lower cost. For instance, two low-cost grocery stores have opened in the United Kingdom and other places and are hurting revenues for stores like Tesco. This essay focuses on different marketing issues, such as the marketing mix, corporate structure, the differences between low-cost and mainstream stores. The essay concludes with two recommendations for Tesco. There are three sources used in this eight page paper.


File: ME12_PG716037.doc


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