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Number of Pages 8
An 8 page paper. The theory regarding timing of new product introduction is the First Mover theory. The theory discusses the advantages and disadvantages of being a first mover, second mover or late mover. Each has its own risks, advantages and disadvantages, which are discussed. Empirical research is reported. Examples are provided. Bibliography lists 5 sources.
File: MM12_PGfstmv9.rtf
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