New Search Engine for the Chinese Market

Number of Pages 19

ABaidu is the dominant search engine utilized in China, the writer considers the way in which a new engine may be designed in order to compete effectively in gain a dominant position. The general environment, including the motivations and characteristics of the users and difficulties faced by other search engines in the country such as Google are all examined. Requirements for a new search engine, including the way that the new search engine may gain a competitive advantage and compete effectively are presented. Ten sources are cited in the bibliography this noneteen page paper.


File: TS14_TEbaidunew.rtf


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