Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

Number of Pages 15

In fifteen pages this report examines NTUC FairPrice in a consideration of online revenue, customers targeted, position in the market, 4Ps, design of the website and web page, methods of payment, security, and policy regarding privacy. Five sources are cited in the bibliography with the inclusion of two tables.

File: MM12_PGfairpr.rtf

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