Overview of the British Advertising Agency Saatchi and Saatchi PLC

Number of Pages 6

In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in a consideration of what they need to do to address issues of decentralization, diversification, and globalization. One source is cited in the bibliography.


File: CC6_KSsaatchi.wps


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2025 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.