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Number of Pages 28
The paper presents a plan for the start up of a new company to compete in the supermarket segment in the UK. The paper outlines the proposed position of the company, examines the competition it will face and looks at practical aspects such as the culture organizational structure that will be implemented. Issues such as recruitment and selection, as well as the need to select a suitable marketing manager also discussed. Fourteen sources are cited in the bibliography of this 28 page paper.
File: TS14_TEnewsuper.rtf
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