Potential Reasons For The Misallocation Of Marketing Resources

Number of Pages 3

For a company to maximize its revenue it is important that it can allocate its' marketing resources in an effective manner. This 3 page paper looks at the reasons why a misallocation may take place using the case of Samsung as an example to illustrate the way this misallocation can take place. The bibliography cites 2 sources.


File: TS14_TEmisallo.rtf


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