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Number of Pages 20
The writer examines the position of Samsung, including the firms’ long term goals that are reflected in the mission and vision statements, considers the strategies which are already used, assesses the environment and then suggests a new strategy to set up an application store selling applications for a range of Samsung technology, to support sales of the hardware as well as directly increase revenue streams. Twelve sources are cited in the bibliography of this twenty page paper.
File: TS14_TEsamsungstrat.rtf
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