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Number of Pages 8
There are different approaches and tools which can be used when undertaking primary research. The writer looks at the potential and the difficulties associated with too tools; focus groups and postal questionnaires. The last part of the paper gives an example of a questionnaire designed for a firm looking at the design of cars and the customer service desired by car purchasers. Three sources are cited in this eight page paper.
File: TS14_TEfocusg.rtf
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