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Number of Pages 7
The writer evaluates the idea that a brand is the same no matter where it is found, and that no special theories need to be developed when a company moves into Internet marketing. The writer argues that the statement is flawed and that a company needs to find a different approach for the Internet, particularly in an international market. The paper is seven pages long and there are eleven sources listed in the bibliography.
File: TS14_TEintbranding.rtf
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