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Number of Pages 6
Singapore Airlines is a national carrier of a highly differentiated image for good service levels. The writer considers the way that future strategies may be developed for the airline, building on existing reputation core competencies of the organization. The future strategies are based on Johnson and Scholes power matrix as well as Ansoffs theories. Ten sources are cited in the bibliography of this six page paper
File: TS14_TESAstrat.rtf
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