Study of IMC

Number of Pages 10

In ten pages this essay examines an integrated marketing communications case study of Sears Home Services in an explanation of the process and an assessment of the program's effectiveness. Ten sources are cited in the bibliography.


File: MM12_PGsrsimc.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2024 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.